So What's A Travel Company To Do Now?

Look at the grand picture of it all. The attitude and way you’re speaking to prospects should be much more conversational and less rigid and overly formal. This means no more textbook selling strategies, no more intellectual industry jargon, and no more hard sales. Sorry, but someone had to tell you. Prospects are sensitive. And they have feelings. Vacations are a huge and expensive decision. They need to connect with their travel agent. Travel companies that can tap into these feelings and needs and can connect on a deeper level are the ones who will come out on top.

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